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Straight-talking guides on websites, analytics, e-commerce, and getting found online — written for owners who would rather run their business than decode digital jargon.
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Your website is your hardest-working salesperson
It works nights, weekends, and holidays — and for most businesses it's the first impression a customer ever gets. Here's how to make it earn its keep.
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Five reasons small-business websites quietly fail to convert
Plenty of traffic but barely any enquiries? The culprit is usually one of these five fixable problems — none of which are about how 'pretty' the site looks.
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Google Analytics 4: what to actually track (and what to ignore)
GA4 can drown you in numbers. Here are the few metrics that genuinely tell you whether your website is doing its job.
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Selling on your own site vs marketplaces: the real trade-off
Marketplaces are easy to start with — but the commissions and lost customer data add up fast. Here's how to think about owning your own checkout.
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Getting found on Google: the basics that still work
Search engine optimisation gets over-complicated. For most small businesses, a handful of fundamentals does the heavy lifting.
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Mobile-first isn't optional anymore
Most of your visitors are on a phone. If your site is designed for desktop first and squeezed down later, you're designing for the minority.
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